We featured the Vogue China Winter Olympics editorial last week and our mentions haven't stopped since. 

Which told us two things. 

The shoot landed exactly the way we thought it would and people wanted to know more about the person behind it.

That person is Win Tam. Beijing-based, quietly building one of the more interesting editorial portfolios coming out of China right now. Vogue China, SuperELLE, V Magazine's Next Wave series. The kind of credits that don't happen by accident.

What makes Tam's work worth paying attention to is the way he handles stillness. 

The Olympic shoot for VogueMan China is a masterclass in it. These aren't action photographs. The athletes aren't competing, they're posed, carefully placed, and yet every frame carries the feeling of something about to happen. 

A ponytail frozen mid-air above a set of curling stones. A skier trailing a long blue ribbon across white space, shot from above. Olympic rings woven into a subject's hair like they'd always been there. Movement suggested rather than captured, which is considerably harder to pull off than it sounds.

What Tam understands is that energy doesn't require movement, but it does require intention. The geometry in his frames does the work that blur does in traditional sports photography, but with a precision that sits much closer to fashion. Each image is composed around a specific feeling rather than a moment, which is why the uniforms read as cultural objects rather than kit.

That's the thing with this shoot. Li-Ning designed the uniforms and they're worth discussing on their own terms. But it's Tam's framing that elevates them from athletic wear into something you'd expect to find in an exhibition rather than a sports hall. Beijing producing work at that level, for an audience that size, ahead of the Milan games, is worth raising a cup to.

We'll be watching what he does next.

Shot of the good stuff.