There's a version of this collaboration that could have been very easy to get wrong.

Two heritage brands, both German, both with enough cultural equity to coast on. A campaign that leans too hard on legacy, over-explains the connection, tells you exactly how to feel about it. That version exists. This isn't it.

What Rimowa and Porsche put out is a set of images that do all the talking. Cases stacked on the roof of a classic 911, strapped and ready. A single case sitting in the rear luggage rack above the engine grill, the grooves of the aluminium running in almost perfect conversation with the bodywork beneath it. Then the interior shot: a Rimowa on the passanger seat of a 912, black leather, chrome dash. Each frame composed like someone who understood both objects equally well.

And that's the thing with this one. Rimowa have been making luggage in Cologne since 1898. Porsche have been building cars in Stuttgart since 1931. Between them, the better part of 220 years spent obsessing over the same things: materials, function, longevity, the relationship between how something looks and how it performs. 

Neither brand has ever been particularly interested in trends. Both have spent decades making objects people form genuine attachments to, pass down, repair rather than replace. That's not common. In most categories it doesn't exist at all.

The campaign earns its place by letting the visual logic speak. The proportions make sense, the materials make sense, the attitude makes sense. There's even a humour to cases strapped to a roof rack rather than locked in a boot, as if to say the fit is so obvious it works anywhere you put them.

We've seen a lot of collaborations that needed three paragraphs of brand alignment language to justify their existence. This one needed a camera, a few classics and an afternoon.

Shot of the good stuff.