
A new face came into the house last Thursday with a bag of chair adverts going back to 1960, and she could tell you within seconds whether anyone on the shoot had ever sat in the chair.
She took the corner table because she needed the room, and a Knoll catalogue from 1967 came out first. We put the flat white down and asked, because a table laid out like that was an invitation. We've been here before. And it's always worth it.
A Danish product designer with 30 years in furniture and almost all of it on chairs specifically. The kind of profile the house was created for. She was in the city for a few weeks for a personal project that she didn't go into. All we knew was the bag went everywhere with her.

The job had taught her something early on, which was that a photograph can show you a shape and it cannot show you what a chair does to your back after an hour. She'd spent years on the part nobody can see in a picture. Where the weight goes. What the frame does when somebody leans back without thinking about it. Everything that ended up on the page existed to get around the fact that none of it photographs.
What she kept wasn't the chairs though. It was the pages where somebody had clearly fallen for one.
She said you could always tell. A chair arriving in the headline as Pratone or Panton, with the designer credited underneath, like a person being introduced rather than a product being listed. Nobody had to do that. The credit cost them space they could have sold the price in.

Somebody argued for it in a room and won, and what was left on the page was the evidence that an object had been loved enough to be defended by a stranger with a budget.
That was what she'd been collecting.

30 years of people saying out loud, in print, paid for, that a chair was worth this much attention. Nobody had ever done it for one of hers and she said so without any self-pity in it, the way you'd mention a letter you never got.
On her way out she looked at the seats by the window and said they were good. 30 years of Danish chair design and that was all we got, and the house has been turning it over ever since.
Open All Hours is a digital coffee house for creatives who care about design, brand, and the ideas shaping culture. If you want to join the conversation in the house as it happens come and follow us on Instagram at Open All Hours
The espresso is always on.
Shot of the good stuff.
