Some spaces make you think. Others make you feel. PUMA Studio LA does both.
Designed by West of West, this new global HQ creates a new system for ideas. A creative workshop where design, culture, and conversation share the same table.
In a city built on light and invention, PUMA has created something that feels grounded. It’s not loud. It is not polished within an inch of its life. It is warm, raw, and alive. A physical reflection of the process behind every great idea, messy, layered, and quietly intentional.
We’ve always believed that environment is one of the most powerful creative tools there is. The right space does not just frame the work, it fuels it. It’s the difference between a burnt espresso and the perfect pour. Both contain the same ingredients, but one gives you clarity, and the other just leaves you jittery.
PUMA’s new Los Angeles studio understands that balance instinctively.
At the heart of it all is STUDIO48, a design lab that functions as the creative pulse of the building. Its equipped with everything from 3D printers and sewing machines to a full material library and laser cutters. But more important than the tools is the proximity. Every department touches another. Nothing is siloed. The boundaries between imagination and execution are deliberately thin.
In many ways, this is what modern design studios should aspire to. Spaces that feel cultural, not corporate. Studios that recognise creativity as a collective act rather than a departmental one. PUMA’s Los Angeles base captures that perfectly. It is not about perfection. Permission to explore. To fail. To build. To be surrounded by others doing the same.
The best creative spaces have always done this. Think of old print workshops, design houses, and coffee shops that became cultural movements. The environment was not just where things happened. It was part of why they did.
That is the brilliance of PUMA Studio LA. It doesn’t force creativity, rather it invites it. Every detail, every curve, every corridor, every patch of light feels like it is designed to keep you curious and thinking.
You can almost picture it. A group of designers around a worktable, espresso cups half-full, sketchbooks open, the scent of wood and ink in the air. Ideas flowing freely, no hierarchy, no overthinking. Just space.
When its designed right, a studio has the power to produce energy, not just work. And if creativity were a blend, this one has the balance just right.
Shot of the good stuff
