This one asks you to slow down almost immediately. Not because it tells you to, but because you can feel the time inside it. Frame by frame, line by line, there is a weight to the movement that only comes from something being made by hand.
The signal is Porsche closing out the year with a hand-drawn animated film. No AI-assisted visuals. No generative shortcuts. Just sketches, revisions, refinements, and patience. Created by Parallel Studio, the film follows a 1963 Porsche travelling through time, shifting form as eras change around it.
What lands immediately is the sentiment. You can see the human decisions in every frame. Lines that are not perfectly uniform. Movement that feels intentional rather than optimised. It carries a tactility that is hard to describe but easy to recognise. The kind of quality you notice more in your body than your head.
The behind-the-scenes material matters here. Seeing the drawings laid out, adjusted, rebuilt, and redrawn reframes the work entirely. This is not nostalgia dressed up as craft. It’s a creative choice to put the labour back on the surface. To let the process be visible.
That decision feels especially pointed right now. We’re surrounded by animation that looks impressive on first watch but leaves very little behind. Smooth, efficient, endlessly reproducible. Porsche's film goes the other way. It accepts imperfection. It embraces time spent. It allows the marks of making to remain.
What makes this more than a stylistic preference is who it is aimed at. This doesn’t feel like a message to consumers. It reads like a nod to the creative community itself. An acknowledgement that value is still created in the doing, not just the output. That controlled imperfection carries meaning.
The takeaway is not anti-technology.
It’s pro-intention. Tools will change. Processes will evolve. But the care put into making something still shows up in the final work.
Porsche's hand-drawn holiday film does not argue this point loudly. It demonstrates it.
And sometimes that is the most convincing way to be heard.
Shot of the good stuff.
