Nothing revealed the Phone (4a) in pink earlier this week. In December, we called pink our Colour of the Year. Either great minds think alike or someone on their team is drinking the same coffee blend we are.

Back in December, we wrote about pink being misunderstood for over a decade, treated as decorative rather than directional. We felt it was ready to do something different. 

Nothing's design team just brought that feeling to life. 

This is a nod to tech that's expressive and optimistic, rather than neutral. A true recognition of the role that art, music, fashion and pop culture play in inspiring our design language. 

Nothing's pink does exactly that. It's not trying to reinvent the brand or attract cheap attention. It's intentional optimism in phone form. The kind of colour choice that feels brave and bold.  

The approach to achieving it matters too. Instead of surface coating, Nothing layered tinted transparency over tinted resin, letting light interact with the material to create depth. It's a deliberate reference to the Y2K pink tech era we all loved. The translucent Game Boy Colors. The pink iMac G3 that sat in bedrooms and design studios and refused to apologize for existing. 

Nothing's bringing that energy back, but making it feel current rather than nostalgic.

The Glyph Bar returns too, now redesigned as six vertical LEDs with a dedicated red recording light. Slimmer camera bump thanks to a tetra prism telephoto lens. The hardware's doing its job, but the pink is carrying the cultural weight here. It's colour used confidently, not cautiously, and we’re here for it. 

Nothing's A-series has always given them room to experiment compared to the flagship line, and this feels like the right use of that freedom. Launching a product in a colour that isn't black or white in 2026 still takes conviction, especially when your brand identity has been built on something, well, more muted let’s say.

Pink's ready to make an impact this year. We felt it in December. Nothing is bringing it now. That's how good ideas move and how creativity comes to love. 

Launch is March 5th. Same wavelength, different cups. A shot of the good stuff.

Shot of the good stuff.