We've always had a lot of time for Nothing. In a consumer tech landscape that largely gave up on having a point of view, Carl Pei's brand kept one. Transparent backs, visible components, a design language that actually says something. So when they opened their first store outside London this week, and chose Bengaluru to do it, we stopped mid sip.

The location makes sense. India is Nothing's biggest market. But the way they've built the store tells you more than the numbers do. From our creative lens at least. Five thousand square feet across two floors in Indiranagar, one of Bengaluru's most creatively charged neighbourhoods, designed around 1970s industrial assembly lines. Raw concrete, aluminium, steel and glass. Conveyor belts delivering products. The kind of space that treats the process of making things as something worth showing rather than hiding.

What's particularly worth noting is the creator studio built into the floor plan. A dedicated space for content makers to shoot, unbox and produce, inside the store itself. Nothing are building a retail environment that understands how their community actually operates. That's not an afterthought, it's a design decision.

The store is also the only place in the world where Nothing products can be personalised. It means Bengaluru isn't just the first stop on a global rollout, it's being treated as the most considered one. The first order of the day.

Tokyo and New York are coming. But this is where they chose to go first, and how they chose to show up. For a brand built on the idea that design should be honest about itself, opening a store that puts the factory floor on display feels entirely on brand.

Good temperature. We're paying attention.

Shot of the good stuff.