
The house is deep in it now.
Week two of the tournament and something has settled. The nervous energy of the opening games has given way to something more focused and the batch this week seems to have arrived with that same quality. Less scattered than last week, more like the house has found its ideal playing style and started pulling things that belong to a particular headspace.
We've been thinking about reduction. What happens when you take something iconic and commit to expressing only its essential truth. That question has been running through conversations at the counter all week, and it keeps finding its way back into the references without anyone forcing it.
Movement has been on the table too and the challenge of capturing it whilst making still things feel like they're going somewhere. It's a question that sits at the intersection of sport and design and the house has been living at that intersection since the tournament started.
Larry June went on the speaker Tuesday morning and stayed there. Someone had been listening all week and needed the room to know. The Spanish street, the dense yellow type, the frosted surface that looks like weather. The house has been absorbing things from multiple directions this week and finding that they're all somehow part of the same conversation.
Still in it. Still running on espresso. Fully committed to seeing this through.
A deep shot of the good stuff, no distraction, eyes on the game.








Shot of the good stuff.
