The house has been following Serifa for a while. So when SKYLRK dropped and the visual world around it stopped everyone mid-scroll, we knew instantly who was behind it.

We should probably admit at this point that one of our founders has had a long-standing and entirely unashamed love affair with Serifa's work. Regulars of the house will have noticed their work appearing in our own visual references more than once over the last year. 

It's that kind of studio. Where you come across it and can't stop coming back to it. 

So when SKYLRK launched in 2025 as Justin Bieber's independent fashion and lifestyle label and the visual world around it made you feel something before you understood what the brand was selling, there was no mystery in this house about who built it. 

That hazy, dreamlike quality, the identity sitting somewhere between nostalgic and futuristic, had Nastassja Abel and Christian Otto written all over it. Two people. A studio called Serifa, based south of Munich. And a body of work that the house has been watching closely for longer than most people have been paying attention.

Abel and Otto founded Serifa in 2021 after years working together in graphic and editorial design, including 75 SPIEGEL bestselling book covers between them, titles by Yuval Noah Harari, Michael Crichton and Jan-Philipp Sendker among them. 

They started the studio to pursue something more independent and less compromised than commercial work typically allows. The founding discipline they've maintained without interruption ever since is Art Every Day, a commitment born from a pin found at Galerie Perrotin in New York that read exactly that. The series has grown to over 1,000 pieces and counting, each one a daily exploration of the space between control and coincidence, technology and intuition.

The collaborations that have followed reflect a practice that operates across disciplines without belonging fully to any of them. 

The North Face. Ray-Ban. Louis Roederer. Swedish House Mafia. Goldwin. Vogue. ZEIT. And SKYLRK, whose Coachella 2026 visual work extended the collaboration further into one of the most watched cultural moments of the year.

SKYLRK reached millions of people. Two people made the visual identity behind it, every morning, one day at a time, from a studio south of Munich.

The house thinks that story deserves to travel as far as the work already has. And one of our founders thinks it should have happened sooner.

Shot of the good stuff.