Before anything leaves the house, one question gets asked. Whether it's worth serving. 

A feature that took the week to research and a caption that took as long as the espresso to make go through exactly the same filter before they reach the counter. The question has nothing to do with length or format or how long something took to produce. It has everything to do with flavour, whether what's being served adds something to the conversation in the room that wasn't there before and whether the person reading it feels like they got a shot of the good stuff worth coming back for or sharing with a friend. Just like any good coffee does.

Most platforms operate with a tiered standard, their big campaigns getting full attention while everything else gets filled in around it with content that exists to stay visible rather than say something real. But OAH isn’t a platform. It’s a creative house. We decided before we even landed on a name we wouldn't work that way. 

If something doesn't pass the taste test it doesn't leave our side of the counter. Because a shorter menu where every order is worth having is always better than a longer one padded with things that don't belong.

A good espresso and a good flat white start from exactly the same place, the same care going into whatever is in the cup regardless of what the cup is. What we creative works the same way, with the same question asked of everything without exception, from the biggest feature we've ever written to the smallest reply we've ever sent.

We've been asking it since the day we opened. 

We'll be asking it on the last day too.

Shot of the good stuff.