Some collaborations feel obvious. Others feel overdue. Then there are the ones that feel like they’ve always existed, even before they actually did. That’s what we’re seeing with Alma de Ace and Fellini.
One’s a London-born fashion label rewriting the rules of sports heritage. The other’s a New York-based coffee institution with an eye for detail and a reputation for flavour. Together, they’ve built something that lands softly but lingers hard. A creative pairing that blurs the line between product and place.
The collaboration makes sense in the most important way: it doesn’t try too hard.
Alma de Ace’s DNA has always been rooted in nostalgia, sport, and subtle elevation. Fellini brings the atmosphere. The lighting. The soundtrack. The sense of place that feels instantly lived-in.
Together, they’ve brewed a new flavour.
And we’re not just talking coffee.
Design Meets Daily Ritual
Sport-inspired design meets on-the-ground city culture. Track jackets and zip-ups that feel as at home behind a coffee bar as they do layered over a tote bag on Lafayette Street. Think collegiate notes wrapped in hospitality tones. The kind of garments that speak in texture and silhouette more than trend and logo.
The design language sits somewhere between a pre-match tunnel walk and a Sunday flat white. Intentional, relaxed, quietly confident. But it’s the depth of story that gives this drop weight.
Alma de Ace founder Sebastian Agace has always carried an obsession with off-field culture. This is someone who, as a teen, dreamed of rebranding hotels and designing clothes inspired by café spaces. With this collaboration, that intention comes full circle.
Flavour with Philosophy
Fellini is a brand built on attitude and aesthetic. On an unwavering commitment to detail.
Walk into any of their New York locations and you’re stepping into a space that channels La Dolce Vita through a downtown lens. The interiors feel timeless. The typography feels familiar. The walls speak in vintage posters.
The graphics, typefaces, and prints from the capsule fuse Rome café nostalgia with Brooklyn energy. The result? A collection that feels like memory updated. A wardrobe that wears like a mood.
Slow Energy. Strong Intent.
Fashion, hospitality, environment, and identity, all in sync. Not screaming for attention, but inviting you to lean in. That’s where the strength lies.
When you walk into a space that mirrors the tone of what you’re wearing, something clicks. That’s what this collab creates. A uniform for those who see design as setting, not just styling.
What’s most refreshing is that this doesn’t feel like a British brand tapping into New York. It feels like shared authorship. A creative dialogue. The kind that only happens when the vision is aligned and the taste is mutual.
For Alma de Ace, it’s a sign of what’s to come. A future that stretches beyond sport into space, into hospitality, maybe even hotels.
For Fellini, it’s a subtle flex. A brand that knows itself well enough to speak softly – and still be heard.
OAH Notes
At Open All Hours, this is what we look for. Not just product. Not just marketing. But tone.
A collaboration that lives in the liminal space between disciplines. Coffee and clothes. Heritage and hospitality. New York and London. A design story that speaks to stillness, not just speed.
If you’re building a brand, take notes.
If you’re building a wardrobe, take your pick.
And if you’re building a lifestyle, this might just be your flavour.
Shot of the good stuff
