AC Milan and Rossignol have taken football somewhere new. Beyond stadium lights, beyond performance wear, into something colder, bolder, and more deliberate. It feels less like a product drop and more like a change in altitude.
The partnership pairs Milan’s unmistakable red and black DNA with Rossignol’s alpine precision, and together they’ve created something that moves beautifully between sport and culture. The kind of blend that peaks our attention. You know the score.
The collection itself tells the story clearly. Sleek outerwear. Co-branded detailing. A palette that mirrors both the club’s heart and the mountain’s calm. At its centre sits the reworked Rossignol logo, now fused with Milan’s Diavoletto. The result feels sculpted rather than printed.
Then there’s the craftsmanship. From goggles to insulated jackets, every line feels measured. The work has discipline, whilst leaning into Rossignol’s understanding of movement and Milan’s performance heritage. It’s the kind of design that outlives a campaign moment.
And because this is Milan, there’s always a story in the details. The slogan From Heritage to Performance runs beneath a pair of limited skis, tying the collaboration back to its shared philosophy. Old world meets new world, translated through function.
Adding to that narrative is the work of Italian artist Matteo Berton, who created two illustrated posters for the project. They bring warmth and humanity to the technical. A visual reminder that design and emotion can live in the same space.
Let’s be clear here. Milan and Rossignol don’t need to prove themselves. The alignment speaks for itself. Two heritage houses, two systems of excellence, one shared obsession with craft.
For us, it’s a reminder of how environment shapes identity. When you take design built for the pitch and expose it to thin air, it changes texture. It breathes differently.
This collaboration feels like a long espresso on a cold morning. Sharp. Focused. Uncompromising.
Football just found a new altitude. Don’t forget to wrap up.
Shot of the good stuff
